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. 'Released: March 29, 2015. 'Released: July 10, 2015If You're Reading This It's Too Late is a commercial by Canadian rapper. It was released through the without prior announcement on February 13, 2015,. The physical edition of the project was released by Cash Money Records; as well as, and.If You're Reading This It's Too Late received generally positive reviews and debuted at number one on the US, with first week sales of 495,000 copies and 40,000 for credits, making this Drake's fourth time at the top of the chart. The mixtape also broke 's first-week streaming record with over 17.3 million streams in the first three days. It was previously held by Drake himself, with his album (2013), with 15.146 million streams in the first week.

Contents.Background In July 2014, Drake announced the title of his fourth studio album to be, upon which recording had reportedly not begun. In November 2014, in an interview, basketball player mentioned that Drake was intending to release a mixtape in January 2015. On February 12, 2015, Drake released a short film titled Jungle, which featured snippets of new songs such as 'Know Yourself' and 'Jungle'.In an interview with, founder Kyle Reilly revealed that Drake was initially in talks to release If You're Reading This It's Too Late as a free download on DatPiff hosted by, before intervened.

Due to its release via digital download outlets such as and as well as physically in vinyl and CD formats, contractually it is considered his fourth studio album for Cash Money Records. The album's cover art was done by Canadian artist Jim Joe. Release and promotion On February 12, 2015, the album was tweeted as an link from Drake's Facebook. It also was uploaded to 's official account, but was quickly removed. It was released onto the on February 13, 2015, by.Drake hinted on his account of an alternate version of the project by DJ Candlestick and hosted by, titled If You're Choppin' This It's Too Late.

This version was later released on April 14. The physical version of the album was also released on April 21, with two bonus tracks 'How About Now' and 'My Side' in stores as 'collector's edition'. Critical reception Professional ratingsAggregate scoresSourceRating7.4/1078/100Review scoresSourceRatingB−B+6/108.3/107/10If You're Reading This It's Too Late received generally positive reviews from critics. At, which assigns a rating out of 100 to reviews from mainstream publications, the mixtape received an score of 78, based on 33 reviews.

Tim Sendra of said, 'It makes for an album that's hard to love right away, but if you stick with it, is a rewarding listen.' Evan Rytlewski of said, 'Drake may not have an hour's worth of great songs here, but he does have an hour's worth of thoughts he needs to get off his chest.' Of said, 'Drake is amongst the most musically and lyrical progressive proponents of his chosen medium, bringing a level of educated artiness and psychological self-awareness to a genre too often reliant on big beats and braggadocio.' Kyle Anderson of said, ' Late is hardly a throwaway. In fact, it might be his most consistently rewarding full-length yet.'

Eric Zaworski of praised the release's production, writing that it 'revels in the hazy drone of the 'Toronto Sound' that OVO's 40 and Boi-1da helped define, with offerings from up-and-comers like Brampton's and PRIME's Eric Dingus rounding it out.' Paul Lester of said, 'the former child TV star comes out fighting, amid machinegun fire, complaining about everyone from his peers to his family – but he convinces more as the original sad rapper.' Randall Roberts of said, 'The 17 tracks read like a fed-up farewell note penned in Drake's typically introspective, first-person style.

It's so fresh the ink's still wet: bracingly honest and filled with observations about the darkness just outside the circle of the spotlight.' Kevin Ritchie of said, 'Drake is increasingly astute at reframing hip-hop braggadocio about wealth and competition as a kind of existential crisis through telling-but now familiar-details about his life ('I got two mortgages $30 million in total') and subtle uses of melody and atmosphere.' Craig Jenkins of said, 'On If You're Reading This, all of this chest beating is delivered over the most darkly hypnotic beats Drake's graced since So Far Gone.'

Simon Vozick-Levinson of said, 'For the first time in his career, Drake doesn't sound like he wants to be remembered as one of the greats. This time, he just is.'

Andrew Unterberger of said, ' Too Late definitely scans as a transitional work, a transfixing moment-in-time sort of recording that sees an unprecedentedly fortified Drake firing off paranoid and power-drunk thoughts from his basement, sounding even lonelier than he does than when he specifically talks about feeling lonely.' Claire Lobenfeld of said, ' It's Too Late is a woozy, scattershot thing-Late Night Drake, if you will.' Jim Farber of said, 'The album ends up seeming more like a stop-gap than a surge ahead.

For the first two-thirds, Drake relies on his usual sing-song style, stoking interest only with his inventive stretches in phrasing. Otherwise, cooler hooks, melodic flashes of R&B, or great variation can be hard to find.' Alex Denney of said, 'For all the music's cagey intelligence, Drake sounds like the kind of guy who comes sauntering out the traps in a 100m race and immediately breaks out into a victory lap, pausing only to remonstrate with hecklers.' Steve 'Flash' Juon of RapReviews.com said, ' If You're Reading This It's Too Late isn't that good. There are definitely some songs that have commercial potential that I don't hate, and though I'd rather hear Drake rapping than singing, 'Jungle' seems like the kind of track that with a few choice edits could get radio play.' Year-end lists PublicationAccoladeYearRef.The Best Albums of 2015.

Awards YearCeremonyCategoryResultRef.2015Album of the YearNominatedTop Rap AlbumNominatedShortlistedNominated2016NominatedTop Rap AlbumNominatedCommercial performance If You're Reading This It's Too Late debuted at number one on the, selling 37,000 copies in its first week. The mixtape also debuted at number one on the US, selling 535,000, 495,000 of which consisted of traditional whole album sales. The mixtape was also streamed 17.3 million times on, breaking Drake's own record that was made with 's debut week.

Because of the mixtape, Drake also became the first rapper to top the US. As of December 2015, the mixtape has sold 1.1 million copies in the United States.

On March 15, 2016, the mixtape was certified by the (RIAA) for combined sales and album-equivalent units of over two million units. Track listing Credits were adapted from the mixtape's liner notes.

Archived from on March 31, 2015. Trevor Smith (July 10, 2015).

From the original on September 6, 2015. July 15, 2014.

From the original on August 26, 2016. Davis, Justin. From the original on February 13, 2015. Retrieved February 13, 2015. Robinson, Will. Entertainment Weekly. From the original on February 13, 2015.

Retrieved February 13, 2015. Geslani, Michelle. Consequence of Sound. From the original on February 13, 2015. Retrieved February 13, 2015. Stein, Spencer.

From the original on August 8, 2015. Retrieved February 22, 2015.

Ramirez, Erika. From the original on February 15, 2015.

Retrieved February 13, 2015. Records, Cash Money. Cash Money Records.

From the original on February 13, 2015. Retrieved February 13, 2015. Retrieved January 27, 2018. Markman, Rob.

From the original on February 13, 2015. From the original on February 23, 2015.

Zach Frydenlund (April 14, 2015). From the original on March 4, 2016. Retrieved January 4, 2016. Hampp, Andrew (April 13, 2015).

From the original on January 5, 2016. Retrieved December 15, 2015. From the original on November 1, 2016. Retrieved October 31, 2016. ^. From the original on February 15, 2015. Retrieved February 13, 2015.

^ Sendra, Tim. From the original on January 31, 2016. Retrieved February 13, 2016. ^ Rytlewski, Evan (February 17, 2015). From the original on February 18, 2015.

Retrieved February 17, 2015. ^ (February 16, 2015). From the original on February 15, 2015. Retrieved February 16, 2015. ^ Anderson, Kyle (February 16, 2015).

From the original on February 17, 2015. Retrieved February 17, 2015. ^ Lester, Paul (February 13, 2015).

From the original on February 14, 2015. Retrieved February 13, 2015. ^ Roberts, Randall (February 16, 2015). From the original on February 16, 2015. Retrieved February 16, 2015. ^ Denney, Alex (February 23, 2015). Archived from on March 6, 2015.

Retrieved February 23, 2015. ^ Jenkins, Craig (February 17, 2015). From the original on February 17, 2015. Retrieved February 17, 2015. ^ Vozick-Levinson, Simon (February 17, 2015). From the original on February 18, 2015. Retrieved February 16, 2015.

^ Unterberger, Andrew (February 17, 2015). From the original on February 17, 2015. Retrieved February 17, 2015. Zaworski, Eric (February 17, 2015). From the original on February 21, 2015. Retrieved February 25, 2015.

Ritchie, Kevin (February 13, 2015). From the original on August 22, 2016. Retrieved July 17, 2016. Lobenfeld, Claire (February 18, 2015). From the original on August 11, 2016. Retrieved July 17, 2016.

Farber, Jim (February 13, 2015). From the original on August 17, 2016.

Retrieved July 17, 2016. Juon, Steve 'Flash' (February 17, 2015). From the original on July 15, 2016. Retrieved July 17, 2016.

December 2, 2015. From the original on December 13, 2015. Retrieved December 14, 2015.

From the original on December 8, 2015. Retrieved December 10, 2015. December 16, 2015. From the original on March 17, 2016.

Retrieved December 16, 2015. December 1, 2015. From the original on January 2, 2016. Retrieved January 4, 2016.

Party Next Door Albums

Aku, Timmhotep; Drake, David; Reeves, Mosi; Lee, Christina; Shepherd, Julianne Escobedo; Turner, David; Weingarten, Christopher R. (December 23, 2015). From the original on January 4, 2016. Retrieved January 4, 2016. December 1, 2015.

From the original on December 9, 2015. Retrieved December 10, 2015. Fleischer, Adam (October 13, 2015). From the original on October 18, 2015. Retrieved October 18, 2015.

Variety (May 17, 2015). From the original on November 23, 2015. Retrieved January 4, 2016. From the original on July 20, 2015. Retrieved July 16, 2015. Los Angeles Times Staff (December 7, 2015). Los Angeles Times.

From the original on January 3, 2016. Retrieved January 4, 2016. May 22, 2016. Retrieved December 27, 2017. Cross, Alan (February 18, 2015). From the original on February 19, 2015.

Retrieved February 20, 2015. Caulfield, Keith.

From the original on February 20, 2015. Retrieved February 18, 2015. From the original on February 18, 2015. Retrieved December 21, 2015. Trust, Gary. From the original on February 20, 2015.

Retrieved February 20, 2015. Caulfield, Keith. From the original on January 8, 2016. Retrieved January 8, 2016. ^. If necessary, click Advanced, then click Format, then select Album, then click SEARCH.

If You're Reading This It's Too Late (CD liner notes). CS1 maint: others. Trammell, Matthew (March 9, 2015). From the original on March 13, 2015. Retrieved February 20, 2015. (in German). Retrieved February 25, 2015.

Party Next Door Two Datpiff Mobile App

(in Dutch). Retrieved February 21, 2015. (in French). Retrieved February 21, 2015. Retrieved January 24, 2015. Retrieved February 21, 2015.

(in Dutch). Retrieved February 21, 2015.

Party Next Door Drake

' (in Finnish). Retrieved February 27, 2015. Retrieved February 21, 2015. (in German). Retrieved March 3, 2015. Retrieved February 20, 2015. Retrieved February 21, 2015.

Retrieved February 20, 2015. Retrieved February 25, 2015. Retrieved February 25, 2015. Retrieved February 25, 2015.

Retrieved January 24, 2015. From the original on January 12, 2016. Retrieved January 6, 2016.

Retrieved December 9, 2015. From the original on December 11, 2015. Retrieved December 9, 2015. From the original on November 29, 2016. Retrieved January 14, 2017. From the original on December 18, 2016.

Retrieved January 14, 2017. Retrieved December 9, 2015. Retrieved August 14, 2018. (in Danish). Archived from on December 30, 2016.

Retrieved December 31, 2016. From the original on December 8, 2016. Retrieved December 9, 2016.

Retrieved August 14, 2018. Retrieved January 27, 2017. Retrieved December 12, 2017. Retrieved August 14, 2018. Retrieved November 15, 2019. Retrieved March 13, 2018. Select albums in the Format field.

Select Gold in the Certification field. Type If You're Reading This It's Too Late in the 'Search BPI Awards' field and then press Enter.

Archived from on January 21, 2017. Retrieved January 22, 2017. Retrieved May 21, 2019. Retrieved May 21, 2019.